Peterborough & the Kawarthas named the Inaugural Water Ways Destination of the Year

Posted on Wednesday May 15, 2024

Annual prize recognizing communities "making memories on the water" launched in tandem with new show spotlighting Ontario’s boating destinations


Wednesday, May 15, 2024
[PETERBOROUGH, ON]: Today, Water Ways TV announced Peterborough & the Kawarthas as the ?rst-ever winner of its Water Ways Destination of the Year award. This annual prize from the hit North American boating TV series recognizes communities for bringing world-class boating experiences to locals and visitors from around the world.

"We genuinely believe that some memories can't be made on land," said Steven J. Bull, Executive Producer and Host of Water Ways TV. "Peterborough & the Kawarthas caught our eye in 2024 by welcoming the newest base for world’s largest ?eet of luxury houseboats, Le Boat, while also opening the stunning new waterfront Canadian Canoe Museum which houses the world’s largest collection of paddled watercraft. These incredible boat-based attractions add to the already storied history of the region which features the world’s highest hydraulic lift lock and some of the most beautiful and popular waters along the entire 9,500 kilometre-long 'Great Loop.' This certainly sets the bar high!"

Peterborough & the Kawarthas is known for its blend of vibrant city experiences, rolling hills of centuries-old farmland, and the lakes and rivers that shape one of Ontario's favourite cottage country destinations. The region has been shaped by its connection to water – with the historic Trent-Severn Waterway winding through its communities. By car, it is located just 90 minutes northeast of the Greater Toronto Area and 3 hours from the nation's capital in Ottawa.

"As 2024 Water Ways Destination of the Year, Peterborough & the Kawarthas will have an entire episode dedicated to its waters in the new series coming this September," added Bull. "Ontario is a ?tting launch for our slate of new regional shows (with Florida and the Paci?c Northwest planned for 2025) and will celebrate destinations from Toronto to Temiskaming, and experiences from wakesur?ng to walleye ?shing, yachting to kayaking. If you're ?oating, you're boating and we want to share your stories!"

Hon. Neil Lumsden, Ontario's Minister of Tourism, Culture and Sport, commented on the signi?cance of this recognition for Peterborough & The Kawarthas, saying, "This recognition appropriately celebrates Peterborough & the Kawartha's thriving boating culture, which has for decades motivated locals and visitors alike to take to its waters to explore the region's natural beauty and wealth of recreational opportunities on offer. I am proud that Waters Ways: Ontario will showcase the best boating destinations across our province and the small business owners and operators that continue to connect us to the water, bene?tting local economies and reinforcing Ontario's reputation as a choice destination for endless adventure."

Rick Layzell, CEO of Boating Ontario Association, expressed his enthusiasm for the new series, stating, "Boating Ontario is proud to support the new Water Ways: Ontario TV series. With an unprecedented content plan ready for execution, Water Ways: Ontario is set to shine a positive light on the exceptional recreational boating opportunities across our incredible province. Boating Ontario members have a ground ?oor opportunity to engage with this new series and bene?t from the
anticipated consumer engagement."


"It is truly an honour for the region to receive the ?rst-ever Destination of the Year award from Water Ways TV," said Joe Rees, Director of Tourism with Peterborough & the Kawarthas Economic Development. " As the official destination marketing organization for the City of Peterborough and Peterborough County, our team works diligently to position the waterway and recreational boating at the heart of our story. 2024 is an incredible year for Peterborough & the Kawarthas and this recognition couldn't have arrived at a more celebratory moment for our sought-after destination."


For further information, media inquiries, or to arrange interviews, please contact:

Ron Zeeman
General Manager – Bullitage Media Inc. ron@bullitage.com

Cara Walsh, Marketing & Communications Office- Tourism, Peterborough & the Kawarthas Economic
Development, 705-872-1705, cwalsh@investptbo.ca

ABOUT WATER WAYS TV
www.waterways.show
Water Ways TV is produced by Bullitage Media Inc., producers of “The Forgotten Festival” (www.forgottenfestival.com). Created and hosted by award-winning broadcaster Steven Bull (RTDNA - CBC Radio “Excellence in Sports Reporting”, and Sports Host of Canadian Screen Award-winning CBC Morning Live with Heather Hiscox), Water Ways celebrates the best of life in, on and around the water. The multi-platform boat show explores everything from new ways to explore the waters in your backyard, to international destinations and affordable bareboat charters, to careers on the water from racers to rescuers. Whether it be stand-up paddle boarding, sailing on a century-old yacht, or going 750-nautical miles from Toronto to New York in a 30-year old pocket cruiser, if you’re ?oating you’re boating.
Season 2 debuted on Global TV in Canada in Fall 2023, is available on America’s Boating Channel and is currently airing on Sportsman Channel Canada.

ABOUT PETERBOROUGH & THE KAWARTHAS TOURISM
thekawarthas.ca
Peterborough & the Kawarthas Tourism (PKT) is a division of Peterborough & the Kawarthas Economic Development and the official Destination Marketing Organization (DMO) for the City and County of Peterborough, Ontario, Canada. PKT operates the year-round Visitor Centre located at 270 George Street North on the ?rst ?oor, in downtown Peterborough, Ontario.

Peterborough & the Kawarthas Economic Development (PKED) is the lead regional economic development agency for the City and County of Peterborough, Ontario, Canada. Established in 1998, PKED is a not-for-pro?t organization that is funded to deliver economic development and tourism services through a Memorandum of Understanding with the City of Peterborough and the County of Peterborough and is governed by a volunteer board of directors made of up to 13 members of the local community, including Chief Administrative Officers for the County and City of Peterborough.

Peterborough & the Kawarthas is located on Treaty 20 Michi Saagiig Anishinaabeg territory and in the traditional territory of the Michi Saagiig and Chippewa Nations, known collectively as the Williams Treaty First Nations, which include Hiawatha First Nation and Curve Lake First Nation.